Deciding on what platform to setup your blog on can be daunting with so many options out there.
How do you choose which platform to leverage for your business? Are free blogging services too good to be true?
Building a web presence is not to be taken lightly. You invest a great deal of time and energy into building your online space. When leveraged properly blogs can be the key to tons of traffic and sales. A key factor in your success is what platform you’re using for your blog.
Should I setup my business blog on Blogger or Tumblr?
If the purpose of your blog or website is for recreational/personal reasons I recommend starting with a free platform like Blogger or Tumblr. But, if the purpose of your blog is for your business I recommend something completely different. I think WordPress.org is the best fit since using a free blogging service isn’t in the best interest of your business.
The reason why Blogger & Tumblr are “free”
Blogger & Tumblr all use 3rd party hosting. This means, the reason these services are free is because YOUR blog is on THEIR servers. They own your blog and you are simply borrowing the space on their server to host your blog. Should you setup your business blog on Blogger or Tumblr servers?
Why shouldn’t I make my business blog on Blogger or Tumblr?
Businesses NEED to own their web presences, or they’re at risk of losing them. Building a business blog on Blogger or Tumblr’s “free” platform is like building a house on a property that someone else owns. Why put all that effort into building something that at the end of the day, you won’t own and will have no control over? The owner of the land could change their mind at any time and you could lose everything!
If you don’t own it, you don’t control it!
Tumblr could decide to shut down tomorrow and all your work is gone. You would have no way of getting it back. Or they could decide to add features like ads for competitors on your business blog posts that could negatively impact your brand. It doesn’t matter if it’s free, it will cost you more in the long run. This recently happened with Posterous.com that shut down completely on April 30. Everyone on Posterous lost their entire web presence that they worked hard to build. While these “free” services are great when starting out- they are not long term solutions for your businesses blog. If you really want to leverage your business blog for your company, you need to own it completely.
How do you “own” your business blog?
If you own the space of the server that your blog is on- you’re the one in control. Tumblr, Blogger, and many others do not allow you to do this. But WordPress.org does! WordPress also offers advanced customization features that will accommodate any brand. The setup can be pretty easy and if you need help, I even offer WordPress Installation Services. There are a few additional steps you have to take compared to setting up on Blogspot or Tumblr, but it’s totally worth it to completely own your website presence! Another huge bonus is, you can also build a website with your blog- so they’re integrated. This is awesome for your SEO as well.
Where should I build my personal blog?
For personal blogs, usually less is at stake- so I recommend using Tumblr, Blogspot or WordPress.com (not to be confused with WordPress.org) just to get started. Starting a blog requires a lot of time in creating content and upkeep. By creating on a blog on a free blog service, it allows you to test out the blogging waters and see if it’s something that you want to continue to invest your time into. But once you’re ready to take your blog to the next level- you can migrate over to WordPress.org.
What would it take to get started on WordPress?
The first step would be buying a hosting plan (what is hosting?) where you could then create your website. This extra step puts you in control of your web presence!! Essentially it’s like buying the space on the server where your website will be. It’s also super affordable. Hosting plans start around $4 – $7/month. I personally recommend & use HostMonster.com.
Happy Blogging! Leave a comment below and let us know what blogging platform is your favorite!